The Bully wants everyone to know who he is, what he does, and why you should avoid him. This strategy depends on serious intimidation, expertise, and lots of bids. It works best on newer penny auction sites where the Bully’s name is one of few instead of one of many. Ultimately, the idea is to limit competition by what is sometimes called win-timidation, in essence sitting atop the penny auction food chain. This strategy works but it’s worth noting that it is less effective on well-established sites.